I’m Aidan Deacon, A financial adviser with The Hereford group. I studied a Bachelor of Commerce in Law degree with majors in business management and finance. During September of 2017 I lost my dad due to a critical illness, this opened my eyes to the importance of financial planning and thus the importance of a good financial adviser.

My passion is to ensure that my clients are prepared for all of life’s eventualities, and ensuring that should anything occur in terms of death, disability or a critical illness, my clients are able to continue to be financially free and independent.

My passion for my job extends far past the protection of wealth. The creation of wealth is what every one dreams of. I aspire to grow alongside my clients in the journey to create wealth and ensure that the correct foundations are in place.


“Financial Planning is like navigation. If you know where you are and where you want to go, navigation isn’t such a great problem. It’s when you don’t know the two points that it’s difficult.” – Venita Van Caspe